Born in 1947. Founded his own design office Beans in 1978. His work for industries ranging from advertising to music, publishing, and television has cut across genre boundaries with the innovative use of photography and typography. Creator of the logotype for the Nippon Professional Baseball Organization. He has published two collections of his work: Inoue Tsuguya Graphic Works 1981-2007 and Inoue Tsuguya Graphics: Talking the Dragon (Little More Books). He has been awarded the Tokyo Art Directors Club (ADC) Grand Prix, the Tokyo Type Directors Club (TDC) Grand Prix, and the Japan Advertising Awards Yamana Prize. He is a member of Tokyo ADC, Tokyo TDC, and the Japan Graphic Designers Association.