Born in 1940 in Kanagawa Prefecture. After studies at Kuwasawa Design School and work for Light Publicity, he founded the Katsumi Asaba Design Studio in 1975. Representative works include the direction of popular advertising campaigns for Suntory ("Yume Kaido"), Seibu Department Stores ("Oishii Seikatsu"), and Misawa Homes ("Misawa Design 2009 Bauhaus"); the logo of the Democratic Party of Japan; and the official poster for the 1998 Olympic Winter Games in Nagano. He has received many awards, including the Japan Academy Prize for Outstanding Achievement in Art Direction, the Yusaku Kamekura Design Award of the Japan Graphic Designers Association (JAGDA), and the Medal with Purple Ribbon from the Government of Japan. He is a committee member of the Tokyo Art Directors Club, chairman of the Tokyo Type Directors Club, president of JAGDA, and representative of Japan to the Alliance Graphique Internationale. He is a visiting professor at Tokyo Zokei University and Kyoto Seika University, and president of Kuwasawa Design School. He is a councilor of the Japan Table Tennis Association and is ranked at the sixth level in the sport. In the spring of 2013, he was awarded the Order of the Rising Sun, Gold Rays with Rosette from the Government of Japan for his contributions to culture and the arts.